THE 411

One of my all-time favorite hobbies is watching reality TV—especially anything on Bravo. Shoutout Summer House, Vanderpump Rules, and Below Deck. If they ever cancel the network, send help…and maybe some get-well-soon cards for me, because I’ll definitely be in mourning. Reality shows are my way of stepping into someone else’s shoes (drama and all), seeing life from their perspective—even if the “problems” are not 100% real.

That love for seeing things from different angles shapes how I approach advertising. Every campaign starts with a problem, big or small, and you’ve got to really put yourself in your audience’s shoes. Because no matter how much I adore an idea, the real win depends on how it connects with people. I will continue to draw on my ability to understand consumer-brand relationships and approach challenges with perspective.