Brew Dr. Kombucha
Brew Dr. Kombucha
Marketing & Social Media Intern
Role overview: Social media marketing intern for Brew Dr. Kombucha (January-June 2025). Responsible for content creation, engagement strategies, and analytic reporting across Instagram, TikTok, and Pinterest.
Key responsibilities:
Organized a paid, owned, and earned media calendar as well as scheduled posts using Sprout
Designed and created visuals using Canva
Monitored engagement and tracked KPIs (likes, shares, CTR)
Collaborated with the marketing team to align social strategy
Tools & Skills:
Tools- Canva, Sprout, Asana, Google Analytics, Klaviyo
Skills- Copywriting, brand voice, community management, content strategy
Brew Dr. Social Links:
To celebrate April Fools’ Day, Brew Dr. and Tofurky launched an offbeat flavor collab and giveaway designed to surprise audiences and boost social interaction.
Tofurky x Brew Dr. April Fools-
Impressions Results- Web sessions, newsletter, social channels, earned media (PR), key organic UGC
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1,500,000
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145,000
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186,000
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1,130,000
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157,000
A strategic shift toward consistently showcasing the founder’s voice and image resulted in increased engagement and stronger community resonance.
Founder Matt Thomas-
I worked alongside our marketing and graphic design team to develop a social media campaign surrounding the summer launch of our iced tea lemonade, contributing to social posts, content calendar planning, and email newsletters.