Brew Dr. Kombucha

Brew Dr. Kombucha

Marketing & Social Media Intern

Role overview: Social media marketing intern for Brew Dr. Kombucha (January-June 2025). Responsible for content creation, engagement strategies, and analytic reporting across Instagram, TikTok, and Pinterest.

Key responsibilities:

  • Organized a paid, owned, and earned media calendar as well as scheduled posts using Sprout

  • Designed and created visuals using Canva

  • Monitored engagement and tracked KPIs (likes, shares, CTR)

  • Collaborated with the marketing team to align social strategy

Tools & Skills:

Tools- Canva, Sprout, Asana, Google Analytics, Klaviyo

Skills- Copywriting, brand voice, community management, content strategy

Brew Dr. Social Links:

Tofurky x Brew Dr. April Fools-

To celebrate April Fools’ Day, Brew Dr. and Tofurky launched an offbeat flavor collab and giveaway designed to surprise audiences and boost social interaction.

Impressions Results- Web sessions, newsletter, social channels, earned media (PR), key organic UGC

  • 1,500,000

  • 145,000

  • 186,000

  • 1,130,000

  • 157,000

Founder Matt Thomas-

A strategic shift toward consistently showcasing the founder’s voice and image resulted in increased engagement and stronger community resonance.

Iced Tea Lemonade Teaser-

We sparked conversation ahead of our iced tea lemonade drop by posing a choice-based conflict and placing QR teasers in high-footfall locations.